{"id":335467,"date":"2022-08-23T14:18:49","date_gmt":"2022-08-23T14:18:49","guid":{"rendered":"https:\/\/rumo17.pt\/?page_id=335467"},"modified":"2024-11-04T09:02:00","modified_gmt":"2024-11-04T09:02:00","slug":"mkt-conteudos-2","status":"publish","type":"page","link":"https:\/\/carrilho.studio\/en\/mkt-conteudos-2\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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Marketing de Conte\u00fados relevantes que<\/h2>\n

Promovem, Informam, Sensibilizam<\/h4>\n

posicionam e refor\u00e7am a Miss\u00e3o<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\"CARRILHO<\/span>\n\t\t\t<\/div>
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Tudo os elementos que d\u00e3o contexto \u00e0s organiza\u00e7\u00f5es, bem como os motivos para impulsionar o seu desenvolvimento, fazem parte de uma narrativa que deve ser pensada, produzida e difundida.\u00a0<\/p>\n

Uma institui\u00e7\u00e3o tem uma hist\u00f3ria - que v\u00eam do passado - mas simult\u00e2neamente, t\u00eam de criar a sua hist\u00f3ria para chegar ao futuro.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

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Dossier de DIAGN\u00d3STICO<\/h5>\n\t\t\t\t
    \n
  • Lista de EFM\u00c9RIDES<\/strong><\/li>\n
  • PERSONALIDADES<\/strong> ligadas \u00e0 institui\u00e7\u00e3o e aos seus valores.<\/li>\n
  • ESTUDOS<\/strong> que refor\u00e7am a import\u00e2ncia das a\u00e7\u00f5es da organiza\u00e7\u00e3o.<\/li>\n
  • LEGISLA\u00c7\u00c3O<\/strong> que influ\u00eancia a comunidade, no \u00e2mbito da organiza\u00e7\u00e3o.\u00a0<\/li>\n
  • TESTEMUNHOS<\/strong> de especilistas, membros e associados, parceiros, e Vox pop.<\/li>\n
  • REPORTAGEM<\/strong>, document\u00e1rio ou demonstra\u00e7\u00e3o, making off<\/em> de processos ou resultados.<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>
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    Grelha de PLANEAMENTO<\/h5>\n\t\t\t\t
      \n
    • Defini\u00e7\u00e3o de P\u00daBLICOS-ALVO<\/strong> e conte\u00fados relevantes (que objectivo serve cada um dos conte\u00fados)<\/li>\n
    • OR\u00c7AMENTA\u00c7\u00c3O<\/strong> e CRONOGRAMA<\/strong> de reda\u00e7\u00e3o, imagem e modelos de distribui\u00e7\u00e3o (qu\u00eam faz, quando faz e quanto custa).<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>
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      DESENVOLVIMENTO de conte\u00fados<\/h5>\n\t\t\t\t
        \n
      • PROCEDIMENTOS de trabalho entre os membros da equipa\u00a0<\/li>\n
      • Cria\u00e7\u00e3o de MODELOS para facilitar a recria\u00e7\u00e3o de conte\u00fados<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>
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        DIFUS\u00c3O de conte\u00fados<\/h5>\n\t\t\t\t
          \n
        • Distribui\u00e7\u00e3o nos canais INTERNOS da organiza\u00e7\u00e3o<\/li>\n
        • Distribui\u00e7\u00e3o nos canais EXTERNOS da organiza\u00e7\u00e3o\n
            \n
          • PARCEIROS<\/li>\n
          • FIGURAS DE RELEVO<\/li>\n
          • MEIOS DE COMUNICA\u00c7\u00c3O SOCIAL<\/li>\n
          • BLOGGERS<\/li>\n
          • REDES SOCIAIS<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>
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            MONITORIZA\u00c7\u00c3O de resultados<\/h5>\n\t\t\t\t
              \n
            • Recolher a sensibilidade de cada um dos p\u00fablicos-alvo sobre o conte\u00fado vinculado<\/li>\n
            • Inventariar louvores, sugest\u00f5es e reclama\u00e7\u00f5es para rencensar o que n\u00e3o funcionou e refor\u00e7ar o que foi bem acolhido.<\/li>\n
            • Aprimorar os modelos criativos e procedimentos, para a recria\u00e7\u00e3o de conte\u00fados.<\/li>\n
            • Verificar a capacidade de penetra\u00e7\u00e3o de cada canal nos diversos publicos-alvo (custo \/ benef\u00edcio)<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3769,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-335467","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMKT de CONTE\u00daDOS | Carrilho.Studio<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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